Clifford Okoth
Chief Executive Officer
Executive Leadership
Kenya's premier digital newsroom based in Maseno, Kisumu.
Founded in 2023 in Maseno, Kisumu, HAMASTA MEDIA is Kenya's premier digital-first news organization and multimedia powerhouse. We bridge community-level storytelling across Western Kenya with national relevance, delivering verified journalism alongside commercial media solutions.
Uncompromising coverage of local issues, county governance, university innovations, and regional development.
High-end corporate cinematography, live broadcasting, investigative documentaries, and strategic digital campaigns.
Multi-stage verification and transparent newsroom ethics prioritizing public interest above all else.
Hamasta Media begins its journey as a community-focused media initiative.
Expanded coverage, contributors, and digital presence across Western Kenya.
Introduced professional media, commercial production, and creative services.
Expanded newsroom operations, technology, editorial leadership, and multimedia capabilities.
To empower communities through reliable information and foster meaningful dialogue on issues that matter most to our audience.
To be the most trusted and innovative media house in the region, setting the global standard for journalistic excellence and digital disruption.
We rigorously verify information before publication.
We strive to maintain editorial independence.
We provide balanced and multifaceted perspectives.
We correct errors and take responsibility for our reporting.
We prioritize stories that directly affect communities.
We uphold the highest professional journalistic standards.
National, county and community politics.
Schools, universities, students and education policy.
Entrepreneurs, markets, businesses and economic developments.
Local, university, national and international sports.
Music, celebrities, events, arts and culture.
Innovation, AI, digital transformation and emerging tech.
Health developments, public health and community wellbeing.
Stories affecting ordinary people and local communities.
We identify important stories and community concerns.
Our journalists gather information and speak to relevant sources.
Facts, claims, images and supporting information are checked.
Stories undergo rigorous editorial review before publication.
Verified stories are published across our digital platforms.
We update developing stories and correct genuine errors when necessary.
Local stories and issues that affect everyday life.
Campus news, opportunities, trends and youth voices.
Business news, insights and promotional media solutions.
Communication, campaigns, storytelling and development media.
Reliable coverage of developments back home.
Professional event, corporate, documentary and editorial photography.
Commercials, documentaries, interviews, events and social content.
Live events, interviews, panel discussions and digital broadcasts.
Social media management, digital campaigns and online storytelling.
Media monitoring, audience insights and strategic communication.
Campaigns, impact stories, documentaries and community engagement.
Hamasta Media operates with a structured Executive Board overseeing Editorial, Digital, and Creative departments.
The Executive Board provides institutional governance, steering our strategic expansion across Kenya, safeguarding journalistic independence, and pioneering new frontiers in digital media technology.
Chief Executive Officer
Executive Leadership
Chief Technology Officer
Technology & Innovation
Chief Operating Officer
Operations
Ensures operational excellence and streamlined workflows for maximum efficiency. Coordinates day-to-day operations across editorial, production and business teams so that stories, projects and client work are delivered on time and to standard.
Chief Finance Officer
Finance
Oversees financial strategy, planning and fiscal responsibility. Manages budgeting, financial reporting and controls, keeping Hamasta Media financially healthy and accountable as it expands its newsroom and media services.
Chief Revenue Officer
Business Development
Spearheads revenue generation and forms high-value strategic partnerships. Leads advertising sales, sponsorships and client relationships for our media services, building sustainable income streams that support independent journalism.
Head of Marketing
Marketing & Communications
Executive Member (Finance)
Executive Board
Provides strategic oversight of financial operations and investments. Advises the executive board on capital allocation, investment opportunities and financial risk, supporting long-term stability and responsible growth.
Executive Member (Content)
Executive Board
Drives creative direction and maintains editorial excellence. Advises on content acquisition, production and editorial guidelines, helping ensure Hamasta Media's content remains accurate, ethical and relevant to the communities we serve.
We collaborate with industry leaders and communities to maximize our impact.
If we publish an error, we believe our audience deserves to know. Hamasta Media is committed to promptly reviewing credible complaints, correcting factual errors, and maintaining transparency with our readers.
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