'I killed my brand': Cassypool says backing Ruto cost him fans and pushed him into depression, apologises to followers
Comedian and social media personality Cassypool Capon has publicly said he regrets his outspoken support for President William Ruto. He says the political stand cost him his entertainment brand, many of his fans and business opportunities, and took a heavy toll on his mental health.
In an interview on Sunday, carried by K24 Digital, Ghafla and Mpasho on Monday, the entertainer did not hold back. "I do regret supporting President William Ruto. I do regret it because it cost me my brand. I killed my brand," he said.
Insults, depression and a worried family
Cassypool said the stream of insults and negative comments he received online after taking political sides pushed him into depression. According to the reports, he said that at one point he had thoughts of taking his own life.
He said he had grown used to public attention and goodwill before the backlash, and that the hostility hit him hard. He also said he worried that his children, who are now old enough to use social media, would read the abuse aimed at him. His wife, he said, was so overwhelmed by the criticism that she once asked him to consider quitting altogether.
He reminded Kenyans that public figures are human and are affected by what is said about them online.
An apology, but no change of heart
The comedian apologised to fans who felt let down. "To all those people I hurt because of the political stance I took, I just want to apologise to them," he said. "I'm asking for your forgiveness. I did wrong and took a political stand that hurt my fans."
Despite the regret, he said that if he were given the chance to decide again, he would still back Ruto. That admission has drawn mixed reactions online, with some Kenyans welcoming the apology and others questioning how sincere it is.
From presidential hopeful to Ruto defender
Cassypool's political journey began in the run-up to the 2022 General Election, when he declared interest in the presidency before stepping aside to support Ruto, then Deputy President. He later described Ruto as his boss.
He went on to become one of the most vocal entertainers on the government's side. During the heated Finance Bill 2024 debate, he defended the State's position, arguing that Kenyans had to endure tough economic times before things got better. In August 2025, he said his public feud with musician Bien-Aime Baraza started after the Sauti Sol singer chanted "Ruto Must Go" during a performance, which he considered disrespectful to the Head of State.
His remarks come as the 2027 campaign season heats up and debate grows over celebrities, podcasters and influencers being drawn into politics.
- If you or someone you know is struggling, Kenya's free mental health helpline is 1199 (Kenya Red Cross).
Photos: Cassypool Capon/Instagram via K24 Digital; William Ruto by Presidenza della Repubblica via Wikimedia Commons (Attribution). Thumbnail design: HAMASTA MEDIA.
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