The Competition Authority of Kenya (CAK) has launched investigations into several supermarkets following complaints that prices displayed on shelves differ from those charged at the checkout counters, raising concerns over consumer protection and fair trade practices.


According to CAK, some retailers have allegedly been displaying lower prices on shelves to attract customers, only for shoppers to discover higher charges when paying at the till. The authority warned that such practices amount to consumer misrepresentation and could violate competition and consumer protection laws.


The regulator said it is collecting evidence from affected consumers and conducting inspections in selected retail outlets across the country. If found guilty, supermarkets could face enforcement action, including fines and directives to compensate affected customers.


CAK urged shoppers to remain vigilant and report cases where the price charged differs from the one displayed on shelves. The authority emphasized that consumers have a right to accurate pricing information before making purchasing decisions.


The move comes amid growing concerns over the cost of living, with many households closely monitoring their spending. Consumer rights advocates have welcomed the probe, saying transparent pricing is essential for maintaining trust between retailers and shoppers.


CAK has previously taken action against businesses found to have engaged in practices that harm consumer welfare and says it remains committed to ensuring fairness and accountability in Kenya's retail sector.